SPRITE

This brilliant creative idea stood out and was awarded the New Talent prize for young professionals at El Ojo de Iberoamérica International Festival 2017. This recognition not only reflects the proposal's originality and innovation but also highlights the importance of fostering emerging talent in the creative industry.

Our excitement at receiving this award motivates these young people to continue exploring their creativity and contributing their unique vision to the artistic and communicative landscape of Ibero-America. This award inspired us as a creative team and other aspiring individuals seeking to make their mark in the world of advertising and design, thus strengthening the future of creation in the region.

Born to share

Generation Z is at the forefront of creativity and expression, constantly seeking new ways to share their talents and connect with others visually. However, as the digital landscape becomes increasingly saturated with information, standing out can be a challenge. Sprite introduces "Born to Share," a revolutionary solution for young creators to showcase their work effortlessly. Users can generate a unique scannable code that leads others directly to their creations by simply downloading the app and linking their social media accounts. Anyone can dive into their world with a quick scan. What's more, Sprite will feature these codes on its bottles, inviting more people to discover and engage with Generation Z's vibrant creativity. This initiative amplifies individual voices and fosters a sense of community among young creators.