UNICEF

In Argentina there are impressive tourist destinations, but in these same places, many children live a reality that we do not see. A reality that contrasts.

Ironically, in these beautiful places are children in poverty and abandonment.

We entered the online tourism space by creating engaging promotional ads designed to spark the curiosity of users seeking new destinations and encouraging them to visit Argentina. However, instead of promoting traditional tourist spots, we revealed a different reality—highlighting the urgent needs of children in underprivileged areas. This innovative approach connected the desire to explore with a powerful social cause.

By transforming tourist curiosity into a meaningful social impact, the campaign successfully combined digital innovation with a powerful humanitarian message, driving both awareness and long-term support.

Best destinations

The Results

Over 20,000 leads: Individuals interested in improving the living conditions of children.

Nearly 1,000 new monthly donors: Acquired within the first few weeks of the campaign.

1,500,000 pesos in donations: Raised within just six months, providing significant support for improving children's environments.